Coaster Zone: The Rollercoaster Social Network

Alton Towers has named their new ride! Codenamed SW7, It is now The Smiler!

Well, now that explains why they trademarked "The Smiler" name and the logo too.
I hope this does well for towers, but with the delayed opening because of construction running behind schedule, I fear this will not help Alton, during the months of when this coaster is not open to the public... I hope I am wrong though.
Here is a concept art image for the actual coaster.

OMG, they are even creating an iPod Touch, iPad and iPhone game for the coaster!

intresting, with a strange smile. plus they clearly use photoshop or a similar program for the image.
still, quite awsome.

The game they've got does look good. Might try to persuade my dad to get it as he has an iphone. The concept art does look good.

I like the name Smiler. It's rather original.